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Affiliate Assets
by Jeremy M. Hoover
Your affiliate marketing business is just that …
a business. To be successful, you need to treat your business
like a business and focus on growth. Your affiliate links
are your business; you are the owner of a marketing company,
and it is an asset you can grow into more and more assets.
Here are three strategies to build your marketing business.
1. Get your own website and domain name.
It looks cheap and marks you as a “newbie” when
you post a long affiliate link in your ads. With domain
names as inexpensive as they are now you can purchase
your own domain name. You can then either forward your
URL to your affiliate link or set yourself up with some
free hosting and establish more of a web presence. Your
best bet is to write a benefit-full description of your
affiliate program and link to your program via an HTML
link that is part of your description.
2. Build your own list.
Stop relying on one-shot ads to make you money. Real businesses
have repeat customers that they cultivate in order to
make more profits. You must do the same. Make a commitment
to establish relationships with your customers and especially
with visitors to your site. Create an email list to keep
in touch. Send out periodic tips or articles and focus
on helping your customers. Only promote your affiliate
links in unobtrusive ways; don’t make your emails
one big ad.
One of the best ways to build traffic to your list is
to write a short report that describes the benefits of
your affiliate program. Make this report available only
by email. When someone sends for your report, they are
added to your list and you can continue to communicate
with them.
3. Build traffic to your own site and list.
This is where you really make your affiliate links your
own business. By having your own site and building your
own list you are building your own business and brand,
not just marketing someone else’s. By doing this,
you can market to your own customers over and over again.
Do not overlook this point: When your ad redirects a customer
to your affiliate link, you have lost that person as your
own customer because you lost the ability to communicate
with them on a repeat basis. When you direct customers
to your own site and list, they build a relationship with
you.
There are many ways to build traffic: write articles,
post in forums, market in safelists, advertise offline,
etc. My advice is to pick one traffic-building method,
work on it for awhile, and master it before moving on
to something else. If you focus on offline advertising,
write and rewrite your ads until you determine how to
get the best response. If you market on safelists, make
a list of the top 50, and send your ad to 10 each day.
Keep testing to make sure your safelists are responsive.
These three strategies will help you build and grow your
affiliate marketing business.
About the Author
Jeremy M. Hoover uses Empowerism to build residual income
purely online. Learn more about this business at http://hoovermarketing.info
Affiliate Assets
Copyright 2004 Jeremy M. Hoover
http://hoovermarketing.info |
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